Carole Tonkinson, Founder and Publisher of Bluebird: Books for Life

‘Ruth Cairns is one of the most imaginative, dynamic and effective publicists I have ever known. She brings passion, drive and focus to her work, garnering untold amounts of coverage - and quality coverage at that. Ruth thinks deeply about the right audience, vehicle and the conversation she wants to start. The effects are palpable and long-lasting. I would recommend her without reservation. She is tremendously professional but also great fun. Working with her seems like a fun collaboration and never work.’


Jeffrey Archer, author

‘I have known Ruth Cairns for some twelve years, since she was Senior Account Director with Colman Getty, and took care of my press and media relations. Ruth is highly professional and reliable, and I have always had the utmost confidence in her. She is also full of bright ideas, works incredibly hard, and is fun to work with. In fact, when she left Four Colman Getty, I asked my publishers, Pan Macmillan, to re-employ her, as I didn’t want to work with anyone else.’

Deborah Frances-White, comedian, screenwriter and host of The Guilty Feminist

‘Ruth’s enthusiasm is infectious. I always feel so positive when I talk with her and find she has real vision and strategy for my projects. Most importantly, she delivers impressively with national press and cares deeply. I recommend her highly and look forward to a long and lively relationship with her.’

Tim Lott, author

‘Ruth is completely professional, utterly trustworthy and full of inspiring ideas.  She is also least a production line PR than any I have ever met – Ruth is original, straight talking, honest and with her own very distinct personality.  Her enthusiasm is infectious and her work ethic is second to none.  I would recommend her wholeheartedly. (She also knows where to buy the most interesting shoes).’


Jessica Huie MBE, entrepreneur, diversity campaigner and author

‘A publicist hiring a publicist could have been a recipe for disaster, except I select the individuals I work with based on their experience, credibility and perhaps most importantly their energy.

Ruth has a professional history and reputation which precedes her without any of the ego that so often accompanies it. Straightforward and brilliant at her job, she has a gift for getting in tune with exactly how her clients should be represented and the right journalists to facilitate that visibility.'


Foluke Akinlose MBE, Founder of The Precious Awards

‘I think as a business and with an initiative such as the Precious Awards you approach PR with a little bit of trepidation. There was no such worry with Featherstone Cairns. The Awards are obviously very important to me and I am uber careful about who I bring into the mix – Ruth was an asset immediately and she ‘got’ the initiative straight away. She also got us the very best media coverage we have ever had and I am delighted to be working with her again on our 10th year, probably our most important year to date.

Ruth is hands on, goes the extra mile, is genuinely engaged with great ideas and gives a damn. I love the fact that she only works with people she wants to because she believes in what you are doing. There is that feeling that you and your business are being looked after. The word I am looking for is trust.

Precious is in many ways my baby, and there are few people I would trust to look after it profile wise.  Ruth is a genuine asset and I would not hesitate to recommend her to anyone looking for impactful PR support.’


Denis Blais, Denis Blais Management (James Rhodes’s agent)

‘Ruth Cairns gets it, where so many other publicists do not. She knows exactly when to push all the collective PR buttons and when not to. If I run for President, I’m hiring Ruth as my chief of staff…’


Geoff Duffield, Creative Director, Pan Macmillan

‘Ruth Cairns is an outstanding PR professional. I’ve been working with Ruth for the last twelve years, focussing predominately on global author brands, and I know that she will deliver a clear strategic approach, exceptional author-care, and ultimately excellent campaign results across both the physical and digital space.’


Rupert Shortt, author

‘As well as knowing her business inside out, Ruth is a delight to work with. I feel enormous gratitude for her help and guidance.’